Recently, iSpot was named in the Hottest Ad Tech Companies of 2022 by Business Insider. The global news publication explained their decision, “iSpot is making big moves in streaming TV advertising. Last year, iSpot took aim at Nielsen’s dominance as the de facto measurement provider for TV advertisers. This year, it followed through on that promise by getting major media providers to use its measurement technology.”
An exciting year full of measurement innovations and investments
Starting the year strong, iSpot became the first measurement company certified by NBCU for use as currency in the purchasing of national advertising campaigns. This is a pivotal moment for television because it marks the industry’s shift from program-proxy measurement to one that is ads first and cross-platform impression based. Additionally in Q1, iSpot acquired Tunity, an innovative measurement and analytics company that measures consumer TV viewing and engagement habits in public locations – such as bars, restaurants and gyms – nationwide. This was the third major acquisition in 14 months; helping to expand iSpot’s currency offering with a solution for verification of out of home (OOH) TV audiences.
At the beginning of Q2, spearheaded by Sean Muller, iSpot CEO and founder, the company announced a 325 million investment from Goldman Sachs. With this investment, iSpot has the best possible partners to help evolve and accelerate the use of iSpot metrics into a trusted currency used to transact on linear and cross-platform media buys. Furthermore during Q2, WarnerMedia Ad Sales and IPG Mediabrands announced a new test-and-learn initiative for alternative video ad performance measurement ahead of the 2022 Upfronts. In Q3, an iSpot and DriveTime case study won the 2022 Advanced Advertising Innovation Award for Best Use of Data. Showcasing how, with the help of iSpot, the used car retailer brand boosted return on ad spend (ROAS) 26% by combining a 15% decrease in spend, a 6% increase in media cost and a 5% increase in media-driven site traffic.
Finishing the year on a high note, iSpot was excited to announce a strategic $16mm investment in TVision Insights, the innovative audience panel technology company that is fueling greater transparency and diversity of choice in a rapidly transforming TV industry. Through deepening the integrations with TVision, iSpot will become the most expansive, granular, cross-platform TV currency offering on the market with co-viewing panel measurement included for over 900 distinct channels along with major platforms.
This past year, iSpot has taken big steps towards a better TV ad measurement future for brands, networks and agencies alike and we couldn’t have done it without our clients & partners!