It’s been a great year of growth for iSpot, marked by new currency products, breakthroughs in streaming verification, acquisitions and funding — and, of course, a fast-growing team to help facilitate our growth.
Through our work directly with hundreds of brands over the years, iSpot has developed a lot of relationships with the agencies responsible for coming up with creative strategies, media buying, planning and optimization. And we know that of the millions of visits our website gets every month, the lion’s share of the professional traffic is from agency folks doing research.
While plenty of brands are using iSpot’s data to make decisions in partnership with their agencies to justify and optimize spend and to transact on their own KPIs, we recognize that in order for the marketplace to move toward new currencies, the industry needs to come together. New currencies can’t happen without brands demanding more transparency, without agencies integrating independent measurement into their systems, and without networks that are willing to transact on modern, unified measurement.
To those ends, we’re happy to announce that Jodie McAfee, a smart TV and advertising industry veteran, has joined iSpot as our SVP of Agency Partnerships. He has deep experience building consortiums and consensus, bringing people together to impact change, and we are excited to have him.
If you work at an agency and would like to learn more about how your organization can take advantage of iSpot’s complete measurement solution contact us here.
iSpot Taps Smart TV and Ad Veteran Jodie McAfee to Lead Agency Partnerships, Help Drive New Currency Initiatives
Bellevue — September 15, 2022 — iSpot, the real-time TV measurement company, today announced that TV data and ad industry executive Jodie McAfee has taken on the role of SVP Agency Partnerships. He is among more than 100 people hired by iSpot in 2022 as the company aggressively moves to meet the needs of independent cross-platform TV measurement and verification.
In this position, McAfee is responsible for expanding and deepening cooperation with agencies and leading special initiatives aimed at helping agencies integrate iSpot’s products for easier buying, planning and optimization. McAfee’s team will also strengthen the bridges between agencies and the 750 direct brand customers that use iSpot’s suite of ad measurement products across the complete lifecycle of advertising from creative testing to media verification to business outcomes.
“iSpot recognizes that agencies play a vital role in shaping the future of TV advertising and consumer/brand engagement,” said iSpot CEO Sean Muller.“We are committed to furthering their successes and innovations with accurate measurement and steadfast support led by Jodie and his team.”
McAfee, who led the creation and development of Project OAR, the industry consortium that brought addressable standards to linear TV, will oversee agency involvement in the growing cross-platform currency movement. His team will also be tasked with helping to bring streaming platforms and agencies together to agree on new currencies coming from iSpot’s verification products, which ensure publishers, platforms and agencies transact on ads delivered when a TV is turned on and detected on a screen.
“There is an enormous opportunity for iSpot and agencies to redefine how TV is bought, sold, measured and verified in a way that improves the process for all constituents in the ecosystem,” said McAfee.
At VIZIO, McAfee oversaw the rapid adoption and integration of VIZIO’s Inscape ACR data into the TV marketplace. He brings to iSpot a deep understanding of the power and representativeness of smart TV data both to measure effectively and to deliver better ad experiences to consumers. Prior to his executive leadership role at VIZIO, McAfee led the global sales launch of Samsung Ads and was the Head of Marketing at Hallmark Channel.