As iSpot continues to make strides in advancing cross-platform TV measurement, we’re thrilled to announce we’ve reached an agreement with Paramount for currency measurement. Considering the rich history between Paramount and iSpot, the announcement of this partnership is a natural evolution.
For nearly a decade, collaboration between the two companies has driven marketplace innovation – from new attribution models to attention metrics and business-outcome capabilities – that fully measures and monetizes fragmented viewers in an efficient and transparent manner.
Paramount will now be able to offer their own customers greater transparency and choice in campaign activation and evaluation by leveraging our leading measurement data as well as our cross-screen capabilities.
Read more about the partnership in the full press release below.
Paramount and iSpot.tv Announce Currency Partnership
Measurement Integration to Enable Transactions Covering Linear and Total Cross-Platform Reach for Paramount’s Leading Portfolio of Networks and Platforms
New York, NY — October 10, 2023 — Paramount Global (NASDAQ: PARA, PARAA) and TV measurement company iSpot.tv today announced an agreement to measure and transact national TV advertising campaigns using iSpot currency metrics across Paramount’s leading media and streaming properties in the U.S.
The two companies are currently completing technology integrations to enable fast, seamless advertising transactions inside of Paramount’s proprietary and licensed systems. Using iSpot, Paramount will be able to offer partners even greater choice in campaign activation and evaluation by leveraging iSpot’s measurement data as well as its cross-screen capabilities.
The deal is part of Paramount’s ongoing commitment to collaborate with companies who are bringing new and more sophisticated approaches to measurement in support of a multi-currency future.
“Paramount has taken the lead in accelerating new measurement and currency enablement because the future of our industry depends on it,” said John Halley, President of Paramount Advertising. “We are committed to supporting all new currency providers certified by the U.S. Joint Industry Committee, and we look forward to bringing greater transparency and flexibility to the way TV is transacted and measured. Our partnership with iSpot helps facilitate that goal.”
iSpot Unified Measurement, which brings together linear and streaming viewership into a single cross-screen metric, can also provide granular campaign details including on-target reach, ad frequency, linear and streaming overlap and incrementality broken out by channel, publisher and type of service.
“At the heart of new currency initiatives are ad buyers making more sophisticated investment decisions based on faster and more accurate cross-platform measurement,” said Sean Muller, iSpot CEO and Founder. “To its credit, Paramount has long been among the leaders of the marketplace with its investment in infrastructure, its willingness to transact on advanced audiences, and its embrace of new forms of measurement that better quantify the effectiveness of advertising.”
Paramount expects to measure and transact against iSpot data in Q1 2024.
About Paramount
Paramount (NASDAQ: PARA; PARAA) is a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. The company holds one of the industry’s most extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution and advertising solutions.
About iSpot
iSpot.tv is a cross-platform TV measurement company trusted by brands, networks and agencies to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home (OOH) environments. A trusted currency provider for networks, ad-delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America.