iSpot continues to revolutionize streaming measurement – from helping clients like multicultural media and marketing services company My Code understand their audience beyond linear TV to teaming up with Roku as their preferred measurement provider.
That’s why we’re thrilled to announce we’ve teamed up with LinkedIn to combine the power of their first-party, B2B audience data with our own best-in-class TV ad measurement and advanced audience segments!
By leveraging iSpot’s industry-leading Unified Measurement capabilities coupled with LinkedIn’s unique advanced audience segments, B2B marketers are now able to accurately quantify both the on-target reach and frequency of CTV ad impressions as well as impressions delivered to incremental households not reached on linear TV.
Check out a video on what LinkedIn’s own Logan Kingman, Director of Business Development & Strategic Partnerships, has to say about this partnership and read the full news below.
iSpot Joins LinkedIn Partner Marketing Program, Bringing Advanced CTV Measurement to B2B Marketers
Combining the power of LinkedIn’s first-party data with iSpot’s best-in-class TV ad measurement and advanced audience segments, marketers now have the ability to measure their effectiveness in reaching B2B audiences across linear and CTV .
Bellevue, WA — June 12, 2024 — Today TV measurement company iSpot officially announced it has joined the LinkedIn Marketing Partner program, bringing their business-focused measurement capabilities to support LinkedIn CTV, the platform’s new CTV offering.
By leveraging iSpot’s industry-leading Unified Measurement capabilities coupled with LinkedIn’s unique B2B advanced audience segments, customers are able to accurately quantify both the on-target reach and frequency of CTV ad impressions as well as impressions delivered to incremental households not reached on linear TV.
“We’re honored to be joining the LinkedIn Partner Marketing Program as a measurement provider for LinkedIn CTV,” said Stuart Schwartzapfel, EVP, Media Partnerships at iSpot. “Using iSpot’s Unified Measurement, LinkedIn customers are now able to measure the reach of their CTV campaigns to the audiences that matter most.”
LinkedIn CTV Ads, including LinkedIn Premiere – a managed offering within Campaign Manager – help customers reach engaged B2B decision makers and capture buyers’ attention.
LinkedIn leverages CTV inventory from a variety of platforms, to help customers reach and engage B2B decision makers among its community of more than 1 billion professionals. Specifically, marketers can harness LinkedIn’s first-party data to help reach their target audience to not only ensure campaign messages land with precision, impact and less wasted impressions, but iSpot’s measurement will also give them the ability to understand ad performance as it relates to business objectives.
“As the advertising industry faces increased pressure to drive results, building solutions that measure the effectiveness in reaching B2B audiences is critical,” said Logan Kingman, Director of Business Development, LinkedIn. “Through our collaboration with iSpot, we’re helping our customers better measure the accuracy and reach of their CTV campaigns against target audiences.”