On Monday, September 12, iSpot accepted the 2022 award for Best Use of Data at the Advanced Advertising Summit in New York. The award-winning case study shows how DriveTime leveraged Integrated User Level Data from iSpot.tv to increase return on advertising spend (ROAS) by 26% compared to the previous year.
DriveTime needed deeper insight into incremental conversion results at the network level for their TV advertising campaigns. However, linear TV data is notoriously slow and lacks the granularity required for sophisticated modeling. In order to combat this, DriveTime teamed up with iSpot to integrate digital-like TV data into their model to fill their blind spots.
Learn more about the methodology behind this 26% increase in ROAS and download the award-winning case study here.
