UPDATE [Friday, Feb. 5, 2016, 2:00 p.m. PT] — Nintendo’s hugely successful Pokémon brand celebrates its 20th year with a high score in most earned views—over 13 millon through Friday morning—of any pre-game Super Bowl 50 ad or teaser, according to iSpot.tv data.
Nintendo is promoting the relaunch of some of its beloved early video game installments alongside a new Pokémon title. Not bad for a full-length ad that so far has run online only. It seems Pokémon’s social media strategy here is like the game’s trademark phrase “gotta catch ’em all.”
Pokémon is far ahead of Hyundai, in second place with 9.4 million pre-game earned views of its Super Bowl 50 ad. And Axe drives to No. 3 with 8.7 million views.
Pokemon
- Sentiment: 97% positive
- Gender: 49% Males | 51% Females
- Primary Age: 18-24 (36%)
- National Airings: Online Only
- Est. TV Spend: $0
Hyundai
- Sentiment: 89% positive
- Gender: 48% Males | 52% Females
- Primary Age: 25-34 (31%)
- National Airings: 3
- Est. TV Spend: $12,843
Axe
- Sentiment: 93% positive
- Gender: 41% Males | 59% Females
- Primary Age: 25-34 (33%)
- National Airings: 827
- Est. TV Spend: $2,336,876