TVOT San Francisco 2023

Interactive TV Today (ITVT) and The TV of Tomorrow Show (TVOT) are hosting TVOT SF 2023, a 2-day in-person conference in San Francisco at the General’s Residence mansion at Fort Mason. Discussion topics include advanced advertising, audience measurement and research, attribution, broadcast/local TV, FAST, AVOD, SVOD, interactive programming and social video.

Stu Schwartzapfel, EVP of Media Partnerships at iSpot, will be speaking in the following panels on Thursday, May 25th:

Audience Measurement: Methodology and Application

10:25 AM – 11:15 AM (PDT)

Topics to discuss:

• Approaches to measuring linear TV and applications data
• Cross-platform planning
• Role of Industry Organizations

JICs, MOCs, and Other Changes to US Audience Measurement

2:25 PM – 3:15 PM (PDT)

• Danielle Brown, SVP of Data Enablement and Category Strategy, Disney Advertising
• Helen Katz, EVP of Research, Publicis
• Ron Pinelli, SVP of Digital Research and Standards, MRC
• Stuart Schwartzapfel, EVP of Media Partnerships, iSpot
• Maggie Zhang, SVP of Measurement Strategy and Operations, NBCUniversal