TVOT in San Francisco
October 12, 2022 - October 13, 2022 • For Mason General's Residence, San Francisco
Join iSpot as we open the TVOT 2022 Annual Event hosted by TMRW Corp. as industry leaders discuss the most relevant issues.
10/12 How Not to Reinvent Wheels
9:10 a.m. – 10:00 a.m. PDT
The audience-measurement industry has been talking forever about the need for drastic change. Yet change has been incremental, slow, and painful. As we come to another potential crossroads and another shift in video measurement, what can we learn collectively from the past? Join Jodie McAfee, SVP of Agency Partnerships at iSpot as he joins an industry expert panel exploring learnings from past efforts, and advise on what we should and should not be doing as we reach a crucial point in US audience measurement.
10/13 The Big Measurement and Currency Debate
9:05 a.m. – 9:55 a.m. PDT
The Big Measurement and Currency Debate: Is the US Market Heading in the Right Direction? The US TV measurement landscape is changing rapidly, with growing fragmentation, new sources of data and a plethora of new offerings and initiatives. But, despite encouraging developments, many industry participants have concerns that the marketplace is becoming more complex and confusing, with a lack of comprehensive data, eroding panels, and emerging walled gardens. Is the US market heading in the right direction? Will new initiatives and offerings deliver the visibility, transparency and coverage that buyers and sellers are looking for? Join Stu Schwartzapfel, EVP of Media Partnerships at iSpot, in this panel hosted by CIMM as they explore the latest developments, current challenges and future opportunities in a fast-changing marketplace.