TV Transparency Series Los Angeles – Innocean

Video Creative Measurement Strategy: Agency Perspective

Discover the answers to critical questions that drive success in advertising, such as ensuring ad creatives connect effectively with audiences and how to measure that success. Join Erin Bohlender, Director of Brand Strategy at Innocean, and Peter Daboll, Chief of Strategy and Insights at iSpot.tv, and former CEO of Ace Metrix, as they take a deep dive into the nuances of measuring TV ad creative success, shedding light on the core elements contributing to the agency’s achievements.