TV Transparency Series Boston – Wayfair

Navigating New TV Currency with Wayfair

Join Lauren Sutkowski, Head of TV and Branded Content Marketing at Wayfair, and Steve Murtos, SVP of Brand Partnerships at iSpot as they delve into Wayfair’s innovative approach to TV ad measurement. See how granular iSpot data and new currency are playing pivotal roles in the brand’s growth strategy. Lauren will provide an overview of Wayfair’s unique approach to measuring the effectiveness of TV advertising campaigns, emphasizing its significance as a key driver of growth within the organization.