TV Transparency Series Boston – SimpliSafe

SimpliSafe’s Journey to Efficient TV Advertising

Join Nicholas Giorgio, Director of Customer Acquisition at SimpliSafe, and Scott Braley, Regional Director of Brand Partnerships at iSpot.tv, as they delve into the dynamic world of TV advertising optimization. Discover how SimpliSafe has harnessed the power of data to re-allocate and optimize over 25% of their TV and streaming advertising spend, all by connecting response rates to cost through iSpots conversion data.