TV Disrupt 2024 – PMG

An Experian Story: Increasing Cross-Screen Reach & Share of Voice with Precision

In this session from TV Disrupt 2024, Doug Paladino, CTV and Programmatic Lead at PMG, discusses the evolving landscape of cross-screen advertising with a focus on the integration of streaming into traditional media strategies. Paladino shares how iSpot’s comprehensive measurement solutions help brand’s like Experian to overcome media fragmentation challenges and make impactful cross-platform ad optimizations and stay ahead of the curve.