TV Disrupt 2024 – Guinness

Brewing Brilliance: How Guinness Crafted the Highest Performing Alcohol Ad

Unravel the secrets behind the iconic Guinness ad campaign starring Jason Momoa, delving into why the creative is one of the highest-scoring alcoholic beverage ads of all time. Hear from Aamir Raj, Senior Brand Manager for Guinness at Diageo, and Peter Daboll, Chief of Strategy and Insights at iSpot as they discuss how Diageo leverages iSpot Creative Assessment to test and refine Guinness ads. Learn about emerging creative trends within the dynamic alcohol industry and glean actionable insights on how Diageo is crafting captivating TV ad campaigns.