TV Disrupt 2024 – GroupM & Paramount

Future-Proofing TV & Video Advertising: Buy and Sell-Side Perspectives

In this session from TV Disrupt 2024, Matt Sweeney, Chief Investment Officer at GroupM, and John Halley, President of Advertising at Paramount, discuss the significant shifts in TV and video advertising, focusing on the integration of streaming, the importance of data-driven audience targeting, and the critical role of outcome-based metrics. The perspectives they share reflect the industry’s direction towards more accountable and precisely targeted advertising strategies.