TV Disrupt 2024 – DriveTime

A Pragmatic Guide to TV Measurement with DriveTime Head of Marketing

In this session from TV Disrupt 2024, Kyle Tassinari, Head of Marketing at DriveTime, delivers a comprehensive overview of how modern measurement and attribution solutions have drastically improved media buying strategies. Tassinari details how iSpot Unified Measurement has allowed DriveTime to optimize its media spend, dramatically increase lead quality, and improve cross-platform ad efficiency. Tassinari’s talk provides actionable insights on harnessing data for media planning and underscores the critical role of incrementality in assessing cross-platform ad effectiveness.