TV Disrupt 2023: Unifying Brand and Performance TV Advertising With University of Phoenix

Steve Gross, University of Phoenix CMO, shares his unique perspective on video advertising, the role of measurement, and the merging of brand and performance marketing in this fireside chat with Peter Daboll, iSpot Chief of Strategy & Insights. Learn how the University of Phoenix applies the philosophy “make every dollar accountable” to cross-platform campaigns with end-to-end TV ad measurement – from pre-market testing to in-market incrementality and advanced attribution.