TV Disrupt 2023: The Critical Role of Standardization and Transparency in the Next Stage of Currency

Hear buy and sell-side perspectives on the current state of cross-platform currencies during this insightful panel moderated by Brittany Slattery, OpenAP CMO. You’ll get a behind-the-scenes look at what’s next for the network-backed Joint Industry Council and the measurement standardization recommendations it introduced to the marketplace. Network and agency panelists will share their takes on currency beyond counting, takeaways from early adopters and the path forward.