TV Disrupt 2023: Addressing the Challenges of CTV Measurement

The explosion of streaming and the digitization of TV provides brands with the promise of more relevant, timely, targeted advertising. But there is work to be done to bring all of the pieces together for cohesive measurement. Issues such as continuous play, co-viewing and deduplication are top-of-mind for marketers that require a unified, cross-platform measurement solution. Learn how the industry is tackling such issues in this educational and thought-provoking panel featuring buy-side experts.