PDMI West

October 7, 2024 - October 9, 2024 • San Diego, CA

PDMI West is returning to San Diego at the Hard Rock Hotel from October 7th to 9th!

Tune in to iSpot’s session to learn from industry leaders about executing effective campaigns across various channels. Details below.

When: Wednesday, October 9th, 2024 @ 11:00 AM PT
Where: 668 N. Coast Hwy. #181, Laguna Beach, CA 92651

Executing a Campaign Across CTV, Streaming, and Linear TV

In today’s dynamic advertising environment, mastering the unique aspects of Connected TV (CTV), Linear TV, and Streaming is essential for creating impactful campaigns. This session will provide a detailed exploration of the strategies needed to excel across these diverse channels, covering every crucial aspect from creative execution to measurement and attribution.

Speakers:

Cristina Ferruggiari, EVP, Digital Strategy, Lockard & Wechsler Direct
Patrick Raymond, VP, Creative Strategy & Execution, Bluewater
Joseph Gray, Senior VP, DRMetrix/iSpot.tv
Jeanne Rose McElroy, Head of Sales, Performance Media, AudienceXpress

Moderator:

Mike Battisto, Owner, Target + Response