MEDIAWEEK 2024
October 29, 2024 - October 30, 2024 • ETC Venues, NYC
Mastering the Media Maze: How to Find Data-Driven Success in a Cross-Platform World
For brands navigating the complex media landscape, finding the sweet spot between data, strategy, and audience connection is key to success. Join Racine Levy, Senior Director of Brand Media at Angi, and Heather Robertson, Regional Vice President of Brand Partnerships at iSpot, as they break down how Angi is mastering both direct response (DR) and general market video buying to reach consumers across TV and digital platforms. From targeted buying that boosts campaign impact to leveraging cross-platform data for smarter media decisions, hear what it takes to optimize brand media strategy – and how you can do the same.