Measuring Brand Campaign Success Across Platforms
May 19, 2022 • Virtual Webinar
Join our VP of Business Development, Emily Wood, as she discusses best practices for planning and performing holistic brand measurement across big and small screens in an ever-evolving and complex advertising ecosystem with the AVP of Global Marketing at L’Oreal.
Uncover measurement best practices, including:
- How to navigate the fragmented measurement landscape
- How to measure a cross-platform campaign
- KPIs for measuring a campaign
- What executives need to know about brand campaigns
- How to pivot your campaign when you don’t get the results you expect