LA TV WEEK
June 20, 2023 - June 21, 2023 • Los Angeles
TV is constantly evolving, and as the industry revolutionizes with new tech, disruptive platforms and products, more choices for consumers and industry professionals, LA TV Week provides a hub on the cutting edge of the business of television, delivering the latest news, trends and taking a look forward to what’s on the horizon.
Geoff Ferguson, VP of Business Development at iSpot will be speaking during the Advanced Advertising Summit on Wednesday, June 21st on the following panel:
Measuring Up | 10:35 am – 11:05 am PST
More companies are offering more measurement solutions, but what really matters? Targeted audiences? Outcomes? How will the new Joint Industry Committee guidelines affect what information is available about the reach, frequency and effectiveness of campaigns