iSpot Transparency Series Los Angeles – Ancestry
November 7, 2024 - November 7, 2024
Unlocking Ancestry’s Cross-Platform Measurement Playbook
This engaging fireside chat with Catheline Leung, Senior Director of Brand Media at Ancestry, reveals how Ancestry leveled up its TV and streaming ad measurement playbook. Catheline will reveal key insights from tackling challenges such as achieving incremental reach and breaking down data and team silos. Additionally, learn how custom data and iSpot’s cross-screen measurement enable Ancestry to link media spend directly to business outcomes. Whether it’s driving success through sports investments or content partnerships, you’ll gain an exclusive look into how Ancestry optimizes its media strategy and prepares for the future of TV advertising.