From Benchmarks to Big Results—Super Bowl Creative, Audience, and Outcomes in Sync

Super Bowl airtime is the ultimate stage for brands—but to win hearts, minds, and ROI, the creative has to stand out. How can you make sure your message hits home when it matters most?

Join Sean Muller, CEO & Founder of iSpot, and Tyler Wade, General Manager of Creative Measurement, for our annual Super Bowl instant replay of winning ads and key cross-platform audience moments. This exclusive session dives into second-by-second viewership trends,creative performance insights and takeaways from the best Big Game ads.

Key Takeaways

1. Uncover top cross-platform ad and audience moments, powered by second-by-second verification and insights into out-of-home viewership 
2. Explore what fueled the most likable Big Game ads with deep creative analysis using 15 years of iSpot Super Bowl ad testing results and benchmarks.
3. Discover the winning game-day trends redefining ad success, from building brand awareness to driving in-market intent

All registrants will receive complimentary access to iSpot’s Super Bowl VIP Ad Center and Super Bowl LIX Report.