Cynopsis Measurement and Data Conference

Why OTT Ad Dollars are Wasted Without Knowing Incremental Reach & Frequency

Measuring the impact of linear TV advertising is complicated enough. Now with OTT added to the mix, reporting becomes increasingly fragmented, time consuming, and prone to error. Learn how iSpot and Gamut have teamed up to offer advertisers a better way to analyze the performance of OTT ads. Through an overview of the joint-solution and a key client case study, you’ll learn how unified measurement helps advertisers:

• Uncover incremental reach generated from OTT ads
• Manage optimal frequency between linear & streaming
• Eliminate wasted impressions with more efficient campaigns

Speakers:

• Stuart Schwartzapfel, SVP of Media Partnerships, iSpot.tv
• Jen Russell, VP, Head of East Sales, Gamut