Convergent TV Summit West
October 11, 2022 - October 12, 2022 • The London West Hollywood, Los Angeles
As television continues to evolve, platforms and networks are adapting through innovation with new offerings for current and future consumers. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. By 2025, the combined U.S. ad spend on linear and CTV platforms will exceed $93 billion, from just under $80 billion this year.
Join Doug Paladino, Programmatic Lead at Camelot Strategic Marketing & Media, and Steve Hartmann, Head of Integrated Marketing at Experian, at Adweek’s Convergent TV Summit West as they reveal how Experian and Camelot optimized cross-screen TV ad impact with iSpot.tv. Learn how Experian is able to stretch their OTT budget further and become more efficient; ultimately, achieving 133% incremental reach with CTV and 44% lower cost per web signup.