Brewing Brilliance: How Guinness Crafted the Highest Performing Alcohol Ad

The TV ad industry is grappling with unprecedented fragmentation across viewership and content, making it increasingly difficult to drive ad effectiveness. However, innovative advertisers are tackling these challenges with unified ad measurement across creative, audience, and outcomes. Hear how creative strategies intersect with audience engagement to drive impactful outcomes in today’s complex media environment in this opening keynote with Sean Muller, iSpot Founder and CEO.