Behind the Big Game: Super Bowl LVIII Ad Performance Unveiled

Amid the roar of Super Bowl excitement, brands find themselves dealing with everything from the rise of ad noise to the fragmentation of audiences across diverse platforms. With competition for consumer attention at an all-time high, every second counts, and every ad message competes for its moment in the spotlight.

How can advertisers optimize effectiveness?

In this webcast, Maria Rondon, director of brand insights, cookies, at Mondelēz International, will reveal how Oreo—the biggest cookie brand in the world—plans to own the next month and ensure success on Super Bowl Sunday. From pre-market video ad testing and benchmarking to leveraging competitive insights and emotional measurement, Maria will break down the data-driven approach that makes Oreo stand out on the Big Game stage.

Additionally, hear from iSpot Founder and CEO Sean Muller and Chief of Insights Peter Daboll as they dive into the dynamic world of Super Bowl advertising and unveil the strategies that enable advertisers to break through the noise, keep track of fragmented audiences and leave a lasting impact on consumers. 

Join us to: 

• Discover the cutting-edge creative measurement strategies helping Oreo leave a lasting impression with viewers in a fragmented landscape.
• Get a granular look at second-by-second Super Bowl viewership, complete with audience verification and insights into the top ad moments that captivated audiences.
• Delve into iSpot’s extensive 13 years of Super Bowl ad testing experience, with a comprehensive creative analysis of the funniest, best storytelling, and most likeable ads from the Big Game.

Don’t miss this opportunity to gain insider knowledge from industry leaders. Watch on demand to learn how to elevate your ad game!