ARF Creative Effectiveness

Pre-Testing for Olympics Ad Success with DICK’s Sporting Goods 
What does it take to craft an unforgettable Olympics campaign? Learn how DICK’s Sporting Goods used iSpot Creative Pre-Testing to refine their 2024 Olympics campaign creative. How did the brand resonate with a wide audience using emotional scoring to validate creative choices? How was the creative fine-tuned to ensure both inspirational storytelling and strong, recognizable branding? 

Tim Poellmann – Senior Manager of Marketing Insights, at DICK’s Sporting Goods 
Leslie Wood, Ph.D. – Chief Research Officer, iSpot.tv