ARF Creative Effectiveness
October 4, 2023 - October 4, 2023 • NYC
At ARF’s second annual Creative Effectiveness event, industry visionaries will discuss the perspectives, theories, and resources they are employing to develop and measure impactful creative.
Join iSpot and Coldwell Banker on October 4, 2023 at 11:00 am EST. Session Details below:
Video Ad Testing: The Secret to Coldwell Banker’s Marketing ROI
With a focus on programmatic creative, Coldwell Banker leverages iSpot’s cutting-edge Creative Assessment platform to ensure every video ad campaign not only resonates with audiences but also drives real results. Coldwell Banker’s data-driven approach resulted in 6-figure cost-savings for their “Dream” campaign all while securing the #1 scoring creative in the real estate industry for 12 consecutive years.
In this session, we bring together two industry trailblazers, Coldwell Banker’s Chief Marketing Officer, David Marine, and iSpot’s Chief of Strategy and Insights, Peter Daboll, to delve into the strategic alliance between Coldwell Banker and iSpot that has been shaping the future of cost-effective, impactful video advertising.