ARF ATTENTION

Join iSpot on June 7 at ARF ATTENTION, a hybrid event, for insights into the evolving landscape of attention measurement. Explore key topics such as the proximity of inexpensive proxy signals to direct human measurement data, the accuracy of positive/negative emotion measures linked to attention, and the varying levels of attention across different devices and surfaces. Don’t miss this opportunity to engaged in the forefront of attention research.

iSpot’s session takes place on June 7th at 2:20 pm EST.

Why Person-Level TV Measurement is Critical for Attention Analytics
Fragmentation in TV means more choices for advertisers and consumers, but also presents challenges such as identifying shifting media consumption habits and understanding ad campaign performance. Person-level data is key for advertisers to overcome these complexities and accurately measure ad attention to drive better business outcomes. Learn about co-viewing behavior and data, how it improves attention measurement across streaming and linear audiences, and how to incorporate person-level measurement into your ad strategy from George Castrissiades, VP of CTV Product at iSpot.tv, and Paul Donato, CRO of ARF.