ANA Data, Analytics and Measurement Conference

Ready to move beyond traditional TV data limitations and embrace the speed and granularity required for advanced attribution? Learn how Molson Coors incorporated iSpot’s near real-time Integrated User Level Data (IULD) into their MTA strategy in order to optimize their TV ad performance and gain visibility into cross-channel impact.

Join Brad Feinberg, Vice President of Media & Consumer Engagement at Molson Coors and Steve Murtos, SVP of Brand Partnerships at iSpot to see how Molson Coors is taking their TV advertising to the next level by using MTA to keep track of key KPIs including incremental reach, return on ad spend (ROAS), sales lift and overall marketing effectiveness.