Adweek CTV West 2023
October 25, 2023 - October 25, 2023 • Los Angeles
Join Steve Blackford, Head of Customer Acquisition at LifeLock, and Afia Sheikh, Regional Director of Customer Success at iSpot.tv, as they discuss LifeLock’s strategies for TV measurement success. In this session, delve into how iSpot Unified Measurement has empowered LifeLock to enhance audience targeting, optimize budget allocation, and maximize unduplicated reach across linear and streaming campaigns to better meet consumers for brand growth on Tuesday, October 25th at 10:30 am PST.
From Traditional to Streaming With iSpot and LifeLock: A Brand’s Journey into Real-Time TV Ad Measurement
For brands, adjusting to the ever-changing digital age of TV and video poses significant challenges. LifeLock, an identity theft protection brand, is embracing the evolving trends in consumer behavior and consumption that are redefining the TV advertising industry, and exploring cutting-edge technologies.