A Pragmatic Guide to TV Measurement with DriveTime Head of Marketing

In an era where data is reshaping TV advertising, Kyle Tassinari, Head of Marketing at DriveTime, will share best practices gleaned from DriveTime’s success leveraging iSpot Unified Measurement to improve cross-platform ad performance. Learn how DriveTime measures true incrementality, optimizes frequency, and capitalizes on shifting consumer behaviors across linear and streaming. Discover actionable tactics to refine your TV marketing approach and unlock new opportunities for growth.