4A’s | An Afternoon of Measurement

The 4A’s Media, Technology and Data team will be hosting An Afternoon of Measurement, a virtual event bringing together 4A’s member agencies to hear updates from key industry partners.

Join iSpot’s newly appointed Chief Research Officer Leslie Wood and Publicis’ EVP of Research Helen Katz for a fireside chat where they will discuss opportunities and obstacles that exist as measurement is overhauled to help publishers, agencies and brands finally unlock the true value of media across platforms.