INTRODUCING ISPOT DATA CONNECT
Next-Gen Infrastructure for Identity, Matching and Big Data Integration
Power Your Advertising with the Most Precise and Representative Measurement
Cross-Platform Person-level Measurement
Data Connect is a best-in-class identity and big data infrastructure for precision, powered by a comprehensive mapping of every US household for unparalleled accuracy.
Enhanced Measurement
Our smart TV-first big data panel and identity-based TV ad viewing data power faster, more accurate and actionable measurement.
Representativeness
Unparalleled representation of nationwide linear and digital ad viewing in all forms, enabling more precise measurement.
Matching
Ultimate flexibility in linking linear and digital ad data to audiences, outcomes, and other data sets, to achieve more effective ad campaigns.
Industry Recognized Currency-Grade Ad Data
iSpot has received certification from the U.S. Joint Industry Committee (JIC) for overall transactability. iSpot Data Connect is recognized as ready for scalable transactions in all currency classifications evaluated by the JIC.
iSpot is the only measurement company JIC certified for Average Commercial Minute and Exact Spot Ad measurement for:
- Total Households
- Audiences; and
- Personified Demos (an industry first)
iSpot’s commitment to trusted data earned its first MRC accreditation in 2023, recognizing its excellence in:
- Accurately identifying, verifying, and tracking national TV ad occurrences.
- Providing transparency to brands, agencies, and networks with our ad catalog, with over 2 million unique creatives since 2012.
Person-Level Precision Mapped to Every Household
Representation matters in accurate measurement. iSpot Data Connect further sharpens your audience knowledge with person-level data, allowing for more precise understanding of each household.
When measurement misrepresents how different people in different places are really watching TV & video advertising, marketers risk:
- Misrepresentation of nation-wide viewing behavior
- Misstated mobile, out-of-home & person-level viewing
- Missed opportunities to connect with audiences
- Insufficient or inaccurate outcome attribution
Connecting Your Audiences to Outcomes
iSpot Data Connect combines viewing behavior and demographic data from all 132M US households to provide true attribution insights. It ensures privacy-safe, secure data integrations for advanced video, and social video and TV ad measurement.
Flexible and data-agnostic, Data Connect creates a complete household picture across various sources for more effective and impactful campaigns..
iSpot Data Connect Pillars
Identity
Representation matters, which is why we’ve accounted for every US household in our Universe Spine. This lays the foundation for better big data mapping and matching, and ultimate accuracy in reporting on all forms of TV ad viewing and cross-screen reach.
Big Data
Our smart TV-first big data panel collects ad exposure and viewing data from 80MM+ devices and is enriched with other data sets – unlocking faster, more accurate and actionable TV ad data than legacy and set-top-box first solutions can provide.
Matching
Our flexible data matching system enables seamless integrations of ad exposure and TV viewing with other data sets – such as advanced audiences and 1st and 3rd party outcome data. Datasets are regularly matched and merged within the iSpot platform and across other environments – from planning tools and DSPs to DMPs and clean rooms.
Powered by AI
We match ad viewing to households and individuals across social, digital, streaming, and traditional TV using big data. To fill any gaps, iSpot Data Connect uses AI to analyze viewership with demographics and viewing habits, enhancing precision and actionability.
Want to See How iSpot Data Connect Can Help Your Ad Campaigns?
Contact an iSpot expert today to learn more about the benefits of our core data and methodology that powers our suite of solutions across creative assessment, audience measurement and outcome attribution.
