A Commitment to Reliable and Trustworthy Data When iSpot was founded in 2012, TV advertising was in the dark. It took weeks for brands and networks to know when and where ads aired. If a marketer wished to view their campaign performance, or to see the context or pod position in which their ads ran… Read More
We are thrilled to share today’s news that iSpot has received MRC accreditation for our National TV Ad Occurrence reporting. You’ll find more of our thoughts on the significance of this achievement here; read on for the full news release. Awarded accreditation for accurate and complete verification of national TV ad airings — a foundation… Read More
In January of this year, iSpot voiced support for the formation of the Joint Industry Council (JIC) alongside many of our network partners because the development of standards would help the industry become more competitive, transparent and provide more choice to a marketplace that historically has had little. In June, the JIC publicly released its… Read More
Former Nielsen, IRI Executive Will Lead Currency Initiatives and Ad-First TV Measurement Innovations that Quantify Business and Brand Impact BELLEVUE — October 20, 2021 — iSpot.tv, the real-time platform for measuring the business and brand impact of TV advertising, today announced the appointment of Vijoy Gopalakrishnan as Chief Research Officer. An industry leader with more… Read More
BELLEVUE — Oct. 11th, 2021 — iSpot.tv, the real-time platform for measuring the business and brand impact of cross-platform TV advertising, today announced the acquisition of DRMetrix, a real-time TV ad measurement company specializing in products for direct-to-consumer and direct-response TV advertisers. The deal expands iSpot’s measurement of emerging formats for addressable advertising and enhances… Read More
TV Ad Measurement Company Continues to Gain Massive Brand Adoption as The New Standard for Justifying TV Ad Spend, Optimization of Media Investments and Unified Reach Verification Across All forms of TV Bellevue WA — iSpot, the always-on TV ad measurement company, recently announced its inclusion in Deloitte’s Technology Fast 500™ ranking for the fourth… Read More
Disruptive brands have started to rethink the way they approach TV advertising and measure return on their investment. Where advertisers were once paying for eyeballs and attention, they are now looking for new ways to tie advertising to key business outcomes that make a real impact, such as visits and sales. Moreover, industry leaders know… Read More
By Stuart Schwartzapfel, SVP, Media Partnerships at iSpot As TV and OTT converge, the sell- and buy-side of the premium ad industry are growing increasingly sophisticated in their ability to bundle and purchase cross-platform impressions. With these new developments come new demands of analytics providers, and iSpot has risen to the challenge with its Unified… Read More
Consumers are constantly bombarded by advertising to the point that determining the impact of one ad versus another has become incredibly complex. For most brands, TV is the biggest investment in the media mix, so quantifying the value is critical. But with all the noise, how can you give TV ads the credit they deserve?… Read More
Most people know iSpot for measuring every second of TV advertising, and offering the largest website dedicated to showcasing those ads. To others, iSpot is also known for using that data to help track TV media spending, competitive and marketplace trends. But there is so much more. Top brands and TV networks rely on iSpot… Read More
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WATCH THE NEWEST COMMERCIALS ON TV FROM DRAFTKINGS, BOOT BARN, HUNTINGTON NATIONAL BANK AND MORE Ad Age, 1/24/2020 WATCH THE NEWEST COMMERCIALS ON TV FROM DRAFTKINGS, BOOT BARN, HUNTINGTON NATIONAL BANK AND MORE AdAge, 1/24/2020 WATCH THE NEWEST COMMERCIALS ON TV FROM BOB EVANS, FRITO-LAY, SNICKERS AND MORE Ad Age, 1/23/2020 Mazda Leads Most-Seen Auto… Read More