Lexus fittingly premiered their third ‘Amazing-in-Motion’ spot entitled ‘Strobe’ on The Science Channel yesterday. The ad from creative agency CHI & Partners features dozens of stuntmen in lit suits, each illuminated one at a time, to give the illusion of a single “light-man” running across the city skyline of Kuala Lumpur. Stink Digital are the… Read More
Archive
Category: Ad Insights
Guinness tugs at the heart strings with their first new TV spot in over six months, and reaches an iSpot Ad Effectiveness Rating of 9.6 (out of 10). The spot titled “Empty Chair” aired during Sunday’s World Cup Final on ABC, and depicts a bartender placing a pint of Guinness on a table each day until… Read More
The iSpot.tv team has been busy tracking social-media buzz around every TV spot that aired during the Oscars and the Oscars red-carpet pre-show. So which brands won? “Pepsi and Samsung were the clear winners for Oscar buzz around advertising,” says iSpot.tv founder and CEO Sean Muller. “Pepsi employed a Super Bowl-like strategy leading up to… Read More
Now that the 2014 Winter Olympics in Sochi—aka the XXII Olympic Winter Games—have wrapped up, the iSpot team decided to take a deep dive into the data surrounding TV advertising during the event. First, some big-picture stats: • More than 250 brands ran nearly 500 unique ads during the Olympic broadcasts in the United States. • iSpot… Read More