A powerful spot is overtaken by another powerful spot During the Oscars, Adobe debuted its impressive, artsy commercial, “Dream On.” The 60-second commercial barraged the senses with vibrant colors, striking graphics and a killer soundtrack. After its first airing, the commercial immediately secured second place, behind Adidas, on iSpot.tv’s most Engaging Ads of the Week…. Read More
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Category: Ad Insights
According to a recent article in MediaPost, the 2015 Hyundai Sonata “has lost one striking differentiator: its looks.” Hyundai Motor America sales in October were down 6 percent while the overall sales in the auto industry improved 6 percent. This includes Toyota whose newly designed Camry is making waves in the opposite direction. The Sonata… Read More
McDonald’s launched a food transparency campaign with the intent on sparking an online dialogue across social media – and, it’s working, sort of. With its commercial titled “Our Food. Your Questions.,” the chain is opening itself up to the public asking for questions regarding the contents in its food, risking potential backlash. In the spot,… Read More
“No super slow motion footage of trucks splashing through the mud. No cowboy hats, horses or hay bales, just a RAM 3500…“ In a new “Just the Facts” campaign for RAM Trucks, Sam Elliot extols for the brand and suggests that this campaign is not truck TV advertising as usual. The latter remains to be… Read More
On the heels of hamsters for the Kia Soul in the commercial “Fully Charged,” Kia has kicked off a campaign for the Sedona in “It’s Not a Sports Car. It’s a Sedona.” While not as engaging as the Kia Soul and its hamsters, the Sedona spot drove significant search activity online and is above average… Read More
Even the most successful ads have a shelf life, and Mazda may be wrapping up the life of a long-running campaign for its Mazda 3. Research demonstrates that there are diminishing online returns for the brand’s TV investment. At the beginning of 2014, Mazda launched what could be seen as its version of Apple’s “Here’s… Read More
The first TV ad shown during week one of NFL’s 2014 regular season came from Verizon on “Thursday Night Football.” The last ad came from Activision on ESPN’s “Monday Night Football.” In between those two spots, if you somehow managed to watch all eight national broadcasts, you sat through more than five hours of advertising,… Read More
No other automaker has had more success in the last year at turning TV media buys into earned online engagement, and Kia scored again in unveiling its Soul EV on the 2014 MTV Video Music Awards. The new car was showcased with old characters – the Kia Hamsters. Since August 2013, Kia accounts for just over… Read More
At the 2014 Creative Arts Emmys, held on Aug. 16, TBWA/Media Arts Lab took home a statue for Best Commercial in honor of its compelling brand work for Apple. The holiday ad, “Misunderstood,” showcased iPhone’s video capability through the lens of a solemn teenager using technology to connect with his family. Emotional commercial plays can… Read More
Mister Sketch Markers TV Spot, ‘Make Coloring Even More Fun’ debuted July 14, 2014. The commercial goes to great lengths in demonstrating how scents get into their innocent Mister Sketch Markers. Using never-before-seen footage, the spot features video of a healthy young blueberry captured in a rare state of immediate flatulence. The after-effects of which… Read More
Samsung’s first national TV commercial for their music service Milk Music, aired on Monday, July 21. Since its primetime debut, the spot has aired 11 times across eight networks. But it is online where the numbers really impress, with close to 23 million views, and over 16,000 social interactions since July 2, 2014. Milk Music is… Read More
New national TV ads that debuted this week include LG’s new G3 Laser-Autofocus smartphone. Similar to Lexus’ ‘Strobe’ commercial earlier in the week, the ad captures attention with its clever use of color and light, and a stuntman running in an LED suit against a city nighttime backdrop. iSpot.tv analytics can reveal that, the LG… Read More