With the Super Bowl just days away, we wanted to shine a spotlight on some unique advertiser insights, courtesy of iSpot. Below, you’ll find some of the most interesting notes around this year’s Super Bowl brands, plus some of the standout creative that will be grabbing the headlines come Monday morning. Interested in more NFL… Read More
Includes playoff games from Jan. 4-19, 2020 *All data from first airing only Super Bowl LIV is less than a week away, and we’re examining the biggest TV advertising trends around this year’s NFL Playoffs, to understand how those could extend to expectations around the Super Bowl. With the game’s typically enormous audience, it’s a… Read More
iSpot’s Pre-front has been POSTPONED due to the COVID-19 situation. Join us for iSpot.tv’s 4th Annual Pre-front event. Hear from executives at leading brands, TV networks and agencies on emerging trends ahead of this year’s TV Upfronts. Topics include transacting on business outcomes, unified measurement of linear + OTT and more. This is an invite-only… Read More
iSpot is happy to announce that after seven years, we have achieved the milestone of 1,000,000 TV ads in our catalog. One-million anything represents a significant achievement – a million miles flown, one-million dollars in retirement savings, or the one-millionth customer. With seven years of TV spots in our catalog, no one in the industry… Read More
As the TV market moves to greater transparency it’s also turning into a performance based ad platform that works for buyers and sellers. We are excited to announce that Fox Corporation is using business outcome and impression validation measurement from iSpot.tv. Employing iSpot’s conversion methodology, Fox will have the ability to capture all sales funnel… Read More
We’re happy to share that iSpot.tv has received the “2019 Tech Impact Gold Award for Marketing/Analytics” by Seattle Business magazine. The Tech Impact Awards recognize companies in Washington state that are using technology to have a significant impact on business, industry or society. “There is so much incredible innovation coming out of the Seattle area… Read More
The U.S. Women’s National Soccer Team (USWNT) crushed it on and off the field in 2019, defeating the Netherlands 2 to 0 in the Women’s World Cup Final. Despite the success in gameplay, TV eyeballs, and social media, the issue of pay inequality casts a long shadow over the women’s team. A frequent contention by… Read More
Is unified measurement across linear and OTT ad buys part of your CTV strategy? Disruptive Brands use iSpot’s OTT measurement solution to understand incremental reach over linear and business outcomes compared to linear. We measure OTT across all major providers, streaming media players and devices. With a CNBC study showing that 57% of Americans have… Read More
The first half of 2019 is officially over, so we have taken some time to examine some of the commercials that have received the most attention according to our Attention Index, which measures the propensity of consumers to interrupt “ad play” on a second by second basis. Because iSpot measures TV ads at scale, we… Read More
The first half of 2019 is officially over. Let’s take a look at top-line trends for the industries spending the most on TV advertising. The data below covers Jan. 1 through Jun. 30. Top Ten Rankings by Industry Key Insights: The Top Five ranking of industries that spent the most did not change from 2018… Read More
Tax Day arrives on Monday — which is obvious if you’ve watched any TV lately. If you’re thinking, “it feels like there are more tax-related ads this year,” you would be correct.
Note: data below is as of 3:30pm ET Monday, Feb. 25. Numbers may be updated as new information becomes available. As Hollywood celebs rubbed elbows on the red carpet and settled into their seats at the Dolby Theatre in Los Angeles, brands were also gearing up for a big night of glitz and glam. We… Read More