Author: Allyson Dietz | Source: neustar Buying linear TV has always been equal parts art and science. It requires a strong analytical base—sizing up the right mix of programs, networks, and dayparts for your brand and budget isn’t for the faint of heart—but much of the work is done so far in advance that the… Read More
Without live sports on television for the last few months, networks that typically air sports programming (like ESPN’s family of networks and Fox Sports 1, among others) have turned to alternatives like esports to help fill time. Though “traditional” esports were already on TV prior to COVID-19, quarantines seemed to yield a rise in this… Read More
Without live sports on television, all advertisers have been forced to make major adjustments. Among those experiencing some of the biggest shifts is the auto industry, where April estimated TV ad spend was down over 70% year-over-year, and impressions dropped by more than 48% compared to April 2019. Nearly 30% of automaker brand impressions in… Read More
At iSpot we’ve dedicated many years and invested significantly to develop a TV ad measurement platform that can verify every time an ad hits the screen of a TV, and for how long. Billions of times a day and trillions of times a year, we are capturing and contextualizing the TV ad marketplace to unlock… Read More
Adopting and advancing a TV advertising program is challenging, especially without clear insight into performance. If you’re blind to what’s working and what’s not, you won’t be able to improve, you’ll lose trust, and your efforts will be more vulnerable to criticism and cuts. Yet still too many advertisers continue to spend large portions of… Read More
Though ad spend is down for many brands in April 2020, auto and general insurance brands did not see the same decline. Looking at year-over-year data from April, the industry saw a 0.9% increase in spend (from $328.6 million to $331.4 million) but a 49.1% increase in impressions compared to 2019. Insurance brands increased year-over-year… Read More
Bringing together best-in-breed digital and unified attribution with best-in-breed TV measurement and attribution For decades, marketers have been striving for truly unified MTA. However, TV has historically been managed in a silo, separate from the rest of the marketing stack. Great progress has been made to connect touchpoints and measurement on the digital side, and… Read More
In our unrelenting quest to bring our customers the fastest, most reliable, most actionable TV advertising insights in the market, we’re pleased to announce we have struck a deal with TiVo to integrate its set-top box data into our unified measurement products. Below is the press release with more details. If you have any questions, please… Read More
When the dust settled on Super Bowl LIV, the Kansas City Chiefs were crowned champions over the San Francisco 49ers, by a score of 31-20. But beyond the action on the field, there was plenty happening on-screen during the commercials. Topline Stats According to our always-on TV ad measurement and attribution platform, 55 advertisers generated… Read More
The 92nd Academy Awards was a night full of surprises on ABC, capped off by Parasite’s stunning best picture win to complete the show. Highlights weren’t limited to the stage, however. Brands were also happy to cash in on a captive audience for the event, which ran for over three hours on ABC. “Proud sponsors”… Read More
A thrilling Super Bowl LIV came to a close with a comeback win by the Kansas City Chiefs. But along with the excitement on the field was a significant amount of activity from brands. During the game, there were 85 national spots from 55 advertisers. Those ads came from industries all over, but it was… Read More
Which Brands Won the Game Before the Big Game? Brands new and old have been plenty busy in the lead-up to Super Bowl LIV, as ads this year have already generated: 674 million views on TV 284 million views on YouTube and Facebook 674,000 social actions 307,000 positive votes (versus 27,000 negatives) Notably, fewer brands… Read More