The Super Bowl is the biggest TV event every year, and despite all of the potential attention brands can garner by advertising, the game can also create a lot of noise that makes it more difficult for messages to come through. Or at least it does for brands not armed with the right data and… Read More
For the first time in 37 years, Budweiser is not getting Super Bowl airtime. The brand’s decision (which doesn’t include all ABInBev brands) is part of a trend where legacy Super Bowl advertisers are opting out of the 2021 game. That’s right: This year Hyundai, Kia, Avocados From Mexico, Coca-Cola, Pepsi, and many more will… Read More
A storyline, CTA, or celebrity might make perfect sense in the boardroom, but what if as soon as your ad goes to market, consumer response is lukewarm? Or, worst-case scenario, your ad sparks social media uproar and leaves your brand image tarnished. Sales lift might be the ultimate goal of an ad campaign, but there… Read More
Geico, although perhaps best known for its gecko spokescreature, has a long history of tapping celebrities for its TV commercials. From Salt-N-Pepa to Ice-T to Boyz II Men, multiple musicians have appeared in its ads over the years. Most recently, Tag Team, the hip hop duo known for “Whoomp! (There It Is),” got its Geico… Read More
After a decade that’s seen Pepsi produce 11 Super Bowl ads, PepsiCo has announced that it will bench its flagship brand for Super Bowl LV. But Pepsi is still storming the big event as title sponsor of the halftime show starring The Weeknd, who appears in what is to date the most buzzed-about TV ad… Read More
Brands can take a variety of approaches to the Super Bowl with the goal of producing memorable creative. In recent years, “empowering” ads have been on the rise during the big game — a trend that is likely to continue in 2021 given how the tone of spots shifted throughout last year. These ads typically… Read More
Through two weeks of the NFL Playoffs, live games have generated 20.5 billion TV ad impressions for brands, against an estimated spend of $858.7 million. Using data from iSpot.tv and Ace Metrix Creative Assessment below, we look at the top brand spots from the first two rounds of the playoffs: 1. H&R Block: With or… Read More
Acquisition Creates Cross-Screen Platform for Measuring Brand Impact and Business Outcomes for TV Advertising in Real Time BELLEVUE AND LOS ANGELES — JAN. 14, 2021 — iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and… Read More
With many brands expanding from linear TV advertising into streaming, they need robust analytics that help justify and optimize the investment. iSpot Unified Measurement does just that. By measuring TV and video ad performance across screens from a single platform, advertisers gain valuable insight into incremental reach and conversions achieved through streaming ads in addition… Read More
TV was turned on its head in 2020. But despite a lack of tentpole events like live sports for months on end, a lot of advertisers were able to make the most of these ridiculously challenging times by monitoring shifts in viewer behavior and adjusting their ad strategies to the “new normal.” Viewership got more… Read More
With Unified Measurement, Brands Gain Unprecedented Ability to Verify, Optimize and Plan Cross-Screen Ad Delivery Against Age and Gender Currency Targets in Real Time and Connect Exposures to Business Outcomes BELLEVUE — Dec. 9, 2020 — iSpot, the always-on TV ad measurement and attribution company, today announced an upgraded set of granular audience measurement capabilities… Read More
It’s no secret that TV advertising has been challenging all year, though this holiday season’s already presented some new hurdles for Black Friday and Cyber Monday — including a later Amazon Prime Day (October), one fewer NFL Thanksgiving game and brands starting sale messaging earlier in the fall. Still, those hurdles weren’t enough to thwart… Read More