The TV industry met numerous tests in 2023 – from continued audience fragmentation, to entertainment work stoppages and fewer premium events (like the Olympics and Men’s World Cup) relative to 2022. Still, ad reach was resilient this past year as networks and advertisers alike adjusted on the fly to the shifting landscape. iSpot found that… Read More

It’s no secret that as streaming continues to expand its influence over audiences, trying to reach consumers with the right messages at the right time has befuddled advertisers and continues to do so. This past holiday season, even streaming platforms themselves got into the “spirit,” rolling out promos to capture subscribers to a great deal… Read More

According to new data from iSpot Media Measurement, GOLO, the health and wellness solutions company, is home to the fastest-growing brand in the ultra-competitive weight loss industry. By capturing 0.47% Share of Voice across all TV in 2023, GOLO jumped 16 positions year-over-year by overall brand TV ad impressions, from No. 24 to No. 8…. Read More

It’s not enough for brands to just reach audiences with TV advertising. Audiences also have to like and connect with the creative they see, too. And one way to help make that happen is with humorous ads. Data from iSpot Creative Assessment shows that the funniest and most likeable ads can go hand-in-hand. Looking at… Read More

It’s no secret that sports are a huge driver of reach and engagement for TV audiences and brands. Now with the changes happening in TV brought on by streaming, live sports is arguably the most reliable way for brands to reach a lot of people, at once, when they are leaning forward and engaged.   However,… Read More

The holiday season comes with a considerable amount of advertising noise. But for years, brands have cut through the clutter and effectively reached target consumers with the right creative and media strategies in place.  So, what are those time-tested best practices? By examining how brands approached the Thanksgiving holiday this year, key tips and takeaways… Read More

Despite increasing fragmentation, the NFL remains the top linear program for both advertisers and audiences. Through the first eight weeks of the 2023-24 season, NFL games accounted for nearly 7% of all national linear household TV ad impressions, making it the No. 1 program by a significant margin. The NFL even managed to grow its… Read More

Once again in Q3, pharmaceutical companies made significant investments in TV advertising. Many unveiled new creative approaches around existing brands, and introduced new prescription drugs that received FDA approvals. For “rising” pharma brands – those that didn’t advertise in 2023 or had the largest year-over-year increase in TV ad impressions – there was a strong… Read More

The battle to be America’s top beer was in full swing in Q3, as brands grew TV reach year-over-year. Beer brands’ household TV ad impressions were up 10.3% compared to Q3 2022. While sporting events certainly contributed to this increase, those were far from the only programming where audiences saw beer ads pouring in. For… Read More

Quick-serve restaurants had a strong TV ad presence once again, as the top brand industry in Q3 2023 by household ad impressions (as it was in Q3 2022). QSR TV ads had 6.4% more impressions than the next most-seen industry, automakers. The secret sauce for QSRs? Laughs. Humor was prevalent among QSR ads in Q3,… Read More

In Q3, household TV ad impressions for consumer packaged goods* (CPG) climbed nearly 11% year-over-year on national linear TV. This growth comes from a similar increase in airings compared to Q3 2022. Notably, CPG brands spent the quarter leaning into program genres like drama & action, which have been effective at providing TV ad reach…. Read More