In today’s fragmented world of live sports advertising, reaching audiences across various screens and platforms requires more precise measurement than ever before. Gone are the days of simple viewership reports. Brands now have the power to maximize the impact of cross-screen ads with modern measurement solutions that go beyond traditional metrics. How to Embrace a… Read More

For many American consumers, political ads are unlikeable and feel intrusive to their viewing experiences. Frustration often increases as they are exposed to more of these (often negative in tone) ads, particularly in swing states or as election day approaches.  For brand advertisers, this raises the concern of whether airing commercials alongside political ads might… Read More

FBS college football games generated 248 billion minutes of TV viewing in 2023. The 2024 season will see the most widespread changes to conference membership in many years as 14 schools switch leagues. Those changes will drive a massive reallocation in each conference’s share of TV viewing. iSpot examined college football TV viewing during the… Read More

In this Measurement Mavens interview, Jonathan Chin, VP of Customer Acquisition at SimpliSafe, shares how iSpot has become the brand’s “source of truth,” empowering his team with holistic audience and outcome measurement in a fragmented media ecosystem. SimpliSafe initially partnered with iSpot for competitive information, using the insights to shape its audience strategy based on… Read More

While consumers prepare to welcome all things fall, many marketers have their sights set further ahead, wrapping up their 2024 holiday season campaign plans. With content consumption habits and the media landscape evolving at breakneck speeds, these marketers can’t just plug in last year’s holiday playbook and expect the same results.  One major shift on… Read More

In this Measurement Mavens interview, Leslie Wood, Chief Research Officer at iSpot, shares insight into iSpot’s latest measurement and currency advancements. Having played a pivotal role in our recent JIC certifications, Wood leads her team of best-in-class researchers and data scientists with a passion for innovation and a belief in the power of people.   Wood… Read More

Since being founded in 2012, iSpot has been committed to helping the industry move out of the dark – providing brands and publishers the critical information they need around when and where ads aired and how campaigns perform.  Our real-time system for tracking and measuring TV ads has changed the game for the industry and… Read More

In this Measurement Mavens interview, Matt Sweeney, Chief Investment Officer at GroupM US, shares his thoughts on the future of content consumption and the vital role of cross-screen measurement. Consumers today curate their viewing habits more than ever before. Live TV is now primarily reserved for sports and news, while most other content is consumed… Read More

Whether consumed through social, digital, streaming, or linear channels, video is just that – video – the most engaging medium for engaging audiences. And today’s marketers require a deeper understanding of how ad campaigns reach and perform against these scattered audiences, all of the places they consume video.  Today, iSpot became TikTok’s first audience measurement… Read More

As streaming continues to drive a habitual change in how consumers access content – and poses a huge opportunity for publishers, brands, agencies and marketers to connect with those consumers – it’s mission critical for the industry to have a clear and accurate way of measuring this ecosystem. To help their own clients understand the… Read More

The industry’s annual sojourn to Cannes Lions is now well in the rear-view mirror, and the second half of another year of change is underway. The overarching topics and trends that emerge from the discourse along the Croisette in Cannes have proven to be a barometer for what’s happening in the industry at large.  This… Read More