Thanksgiving and football aren’t just tradition—they’re an unmissable moment for brands. In 2023, the NFL set a Thanksgiving Day viewership record for the second year in a row, with an average of 53.9 million fans tuning into the three holiday games. These peak Thanksgiving Day audiences offer brands a powerful connection point, where game-day excitement… Read More

iSpot has continued to push measurement forward–from getting Joint Industry Committee (JIC) currency certification for our cross-platform measurement methodology, to helping advertisers independently measure and verify cross-media reach of TikTok campaigns relative to linear via our Unified Measurement solution. Yet, our commitment to advancing measurement and fostering talented, innovative teams that drive success never stops…. Read More

Brands are constantly searching for innovative ways to maximize return on ad spend (ROAS). One brand, Balance of Nature, found a game-changing solution in iSpot. Kyler Blackmore, Media Director at Balance of Nature, recently discussed how the brand transitioned from a traditional advertising model to a data-driven approach that transformed its business. Watch the full… Read More

The NFL has seen a significant rise in female viewership over the past year, fueled in part by Taylor Swift’s headline-making appearances at games. During Super Bowl LVIII alone, her 12 on-screen moments reached an impressive 98.47 million viewers, highlighting her influence—especially among female fans. Taylor Swift’s Super Bowl LVIII on screen appearances. While Swift’s… Read More

Tom Keaveney, EVP of Business Development at iSpot, sheds light on one of the media industry’s toughest challenges: accurately measuring business outcomes in a fragmented landscape. Although unifying measurement isn’t a new challenge, the rapid growth of content across devices and platforms has made it even more complex—and critical. Today, effective video ad measurement requires… Read More

According to the U.S. Census Bureau, the median household income now sits at $80,610 (2023), while Statistica estimates that just under 41% are expected to earn $100,000 or more in 2024. This income level, no longer confined to niche luxury markets, has now become a mainstream audience segment that most advertisers should actively consider in… Read More

This is part 4 of a 4 part series that explores the benefits of iSpot Data Connect., our next-gen identity and big data infrastructure, engineered for smarter measurement. In this series, we’ve walked through the value of the iSpot Universe Spine and how big data helps turn fragmented or dispersed data into actionable business insights…. Read More

As Senior Brand Manager at Diageo, Aamir Raj leads the development and execution of Guinness campaigns in the U.S., with a core focus on building emotional connections with consumers. As today’s viewers become increasingly fragmented across touchpoints, Aamir underscores the importance of a data-driven media strategy anchored in creative testing. By blending authentic storytelling with… Read More

This is part 3 of a 4 part series that explores the benefits of iSpot Data Connect, our next-gen identity and big data infrastructure, engineered for smarter measurement. Audiences are spread out across linear, streaming, digital and social video environments, shifting viewing devices throughout the day. It’s easy to feel overwhelmed – particularly when your… Read More

We recently shared new research revealing that the mere presence of political ads does not generally have a contaminating effect on brand messaging, even when aired right before brand ads. However, questions remain on the most effective messaging strategies and creative executions during election season.  Advice from viewers: Staying mindful of current events and public… Read More

This is part 2 of a 4 part series that explores the benefits of iSpot Data Connect, our next-gen identity and big data infrastructure, engineered for smarter measurement. When every dollar – and every ad impression – counts, advertisers, media companies, and agencies need precision, clarity, and inclusivity in their data to ensure their media… Read More

This is part 1 of a 4 part series that explores the benefits of iSpot Data Connect, our next-gen identity and big data infrastructure, engineered for smarter measurement. For decades, TV measurement has been fraught with challenges. From the inability to properly assign exposures to the right audiences, to double counting and misrepresenting viewers, getting a… Read More