iSpot’s Ace Metrix Creative Assessment video ad testing has been gauging consumer response to Super Bowl ads* for 13 years and counting (2010-2022), covering 695 spots from 273 brands. During this period, gameday ads have certainly changed to reflect the times, but some trends have held firmly in place. Every brand may have different objectives… Read More
Recently, iSpot was named in the Hottest Ad Tech Companies of 2022 by Business Insider. The global news publication explained their decision, “iSpot is making big moves in streaming TV advertising. Last year, iSpot took aim at Nielsen’s dominance as the de facto measurement provider for TV advertisers. This year, it followed through on that… Read More
Today a host of our network and platform partners announced the formation of Joint Industry Council (JIC) to help implement standards and certification processes for premium video. The goals, outlined in the official press release include: While iSpot awaits details on how to participate in the certification process, as careful stewards of second by second… Read More
The last year was a transformative one for TV measurement. New currencies took center stage amid the push for better data accuracy with audiences continuing to migrate toward streaming. TV’s massive reach – 8 trillion ad impressions were delivered in 2022 – puts measurement at the forefront of every shift within the industry. And despite… Read More
Peter Daboll, Chief of Strategy and Insights for iSpot.tv and our resident Marketing Master, profiles a wide range of avenues brands have taken in 2022 towards Diversity & Inclusion. Our dive into diversity & inclusion in advertising has so far examined both the checkbox approach and zeroing in on a single societal segment. Now we… Read More
As part of our ongoing mission to help brands measure every moment of TV and CTV advertising wherever it happens, we’re happy to announce iSpot is now the preferred CTV measurement partner for TripleLift. Brands using iSpot measurement on TripleLift’s CTV exchange platform can now get a deeper understanding of the incremental reach it delivers compared… Read More
Sam’s Club started its holiday advertising with a different type of commercial: a short film starring Kevin Hart. In the 2:20 “movie trailer,” Hart must rush to Sam’s Club after his holiday party ends up much bigger than expected. Much to his dismay, his daughter’s boyfriend tags along and asks for her hand in marriage…. Read More
Our first chapter on D&I examined ads that represented as many segments of our society as possible in a single creative. In this section, we will review the Creative Assessment results of ads taking the opposite approach – keying in on a single segment in a bid for authenticity. II. Targeted Representative Storytelling Mass Mutual… Read More
TV ad budgets are facing increased scrutiny as economic uncertainty grows, mass layoffs continue and consumers’ wallets tighten. Brands have started to pull back marketing spend throughout Q3 and into Q4, including the world’s biggest-spending advertiser, P&G. Yet, most of those advertisers find themselves held to the same ROI and performance goals. Even marketers with… Read More
The holiday shopping season kicked off last week with a major emphasis on football among retail TV advertisers. From Nov. 24-28, 12.65% of retail brands’ TV ad impressions were delivered by the NFL, which was up from 9.02% the year before. College football also got in on the action, with 3.87% of retail TV ad… Read More
On Nov. 16, in a packed press event at 30 Rock, our partners at NBCUniversal gave reporters a full view of their ongoing transformation surrounding advertising technology and measurement. The event was a follow up to the One22 event in February, where NBCU made a pledge to utilize iSpot as a currency in the upfronts. … Read More
Etsy is kicking off the holiday shopping season with a campaign dedicated toward travelers, with a focus on the importance of family and friends vs. a promotional brand message. As the spot says, “Distance means so little when a gift says so much.” Since the campaign kicked off on Oct. 30, the ads have generated… Read More