EDIT: Bud Light debuted its full length 2015 Super Bowl commercial during The Tonight Show Starring Jimmy Fallon on Thursday Jan 22. Be sure to check iSpot.tv for the very latest in analytics for Bud Light’s Super Bowl XLIX campaign.
Last year, Budweiser and Bud Light dominated the Super Bowl advertising world. The Anheuser-Busch brands took to the major televised TV stage with a handful of commercials that left their advertising images resonating long after. This year, the brands will be taking the same approach of playing on a range of emotions, and likely repeating Super Bowl success for the beer giant.
During the fourth quarter of Super Bowl 2014, Budweiser released the Big Game’s most socially engaging spot titled “Puppy Love.” The commercial gained more than 55 million online views after the NFL Championship final was won. The ingredients for this extremely successful commercial: iconic Budweiser Clydesdales and an adorable puppy.
The commercial topped iSpot.tv’s Online Activity Leaderboard and earned a 9.8 Ad Effectiveness Rating. An Ad Effectiveness Rating measures how well a commercial does in comparison to other commercials in the same category. The average rating in the beer industry is a tepid 5.6.
This year, the Clydesdales and their canine companion will return to the Super Bowl. In a commercial titled “Lost Dog,” the animals star in an emotional story of friendship where a puppy gets lost and the horses try to find it. Jake Scott, who directed “Puppy Love” is also the director for this year’s Budweiser spot. Since 1986 the famous Clydesdale horses have featured in Budweiser Super Bowl commercials.
Bud Light’s “Up for Whatever “ campaign will also return to Super Bowl 2015. Last year, Bud Light ads featured various celebrities including, Arnold Schwarzenegger, Don Cheadle and Minka Kelly, which also became an instant success. The beer brewer will also continue that campaign this year with a commercial that is sure to awe arcade-game lovers.
The 60-second Super Bowl commercial titled “Coin” will feature a Bud Light drinker who receives a giant coin and finds himself in a life-size PAC-MAN game, complete with ghosts and blue light-up walls. Bud Light will also host “House of Whatever” with an entertainment venue in downtown Phoenix for three days leading up to Super Bowl XLIX.
The Anheuser-Busch brands have taken two different, yet highly successful approaches to advertising during the Big Game. Audiences can expect to see commercials that will take us across the spectrum of emotion. Stay updated on all real-time analytics for Anheuser-Busch and all other advertisers surrounding Super Bowl 2015 with iSpot.tv’s Super Bowl Ad Center.