In this Measurement Mavens interview, Jonathan Chin, VP of Customer Acquisition at SimpliSafe, shares how iSpot has become the brand’s “source of truth,” empowering his team with holistic audience and outcome measurement in a fragmented media ecosystem.
SimpliSafe initially partnered with iSpot for competitive information, using the insights to shape its audience strategy based on the TV activity of other players in the home security space. Over time, the brand has broadened its use of iSpot solutions to include cross-platform audience and outcome measurement.
With a unified approach to tracking audiences and conversions across platforms, iSpot helped SimpliSafe overcome an all-too-familiar challenge for marketers – managing disparate data from fragmented sources.
Hear more from Jonathan in the full interview, where he discusses how SimpliSafe breaks down data silos to drive successful outcomes.