We’ve made it even easier to analyze and optimize your TV advertising efforts with three new features – Daypart reports, Audience demographics, and a Spend Comparison tool – plus newly enhanced impressions data.
Daypart Reports
Want to know if weekend afternoons are a good buy for your brand? Daypart reports help you understand how the timing of your media buys impacts how your ad ultimately performs and find opportunities to optimize.
All ad buys are not created equal. Easily analyze how the number of impressions, digital engagement, and view rates performance varies by the day of the week and the time of day to make the most of your media budget. Then, learn from the past by identifying historical patterns in daypart airings and performance with data going back to July 14, 2012.
Audience Demographics
Curious about whether you’re reaching the right audiences? Our demographics data reveals the age and gender makeup of the audience actually watching your commercials.
Get more granular. If you know your ad surpassed its goal for number of impressions, take a look at your demographics data and assess how successful your campaign really was at not just reaching people but reaching the intended audience.
Viewing audiences broken out by: Males 18 – 34, 35 – 54 and 55+, Females 18 – 34, 35 – 54 and 55+.
Spend Comparison
Want to be the first to know when competing brands are ramping up their spend? Easily analyze changes in spend patterns over time and across networks with the Spend Comparison tool.
Our new Spend Comparison tool makes it easy to keep up with who’s spending what, where, and fluctuations across brands and networks. Take it one step further and set up a few ‘Focus Networks’ to keep track of where advertisers are ramping up and where they are pulling back.
Enhanced Impressions
Undoubtedly, television viewing has changed. For the most accurate time-shifted & VOD impression attribution possible, we’ve developed a new ad sequencing technology.
Our updated proprietary impression algorithm compares the sequence of ads detected on over eight million Smart TV’s to known linear ad sequences, uniquely identifying an ad’s original broadcast with 98% accuracy.