Want the big picture regarding TV advertising on the Olympics? We’ve got it.
So far, from Friday’s Opening Ceremony through Wednesday night, 316 brands have run 582 spots a total of 5,971 times across NBC and its sister networks (NBC Sports, USA Network, BRAVO, MSNBC and CNBC), with 1,183 of the spots running during primetime. These commercials have delivered over 6.39 billion TV impressions across the six NBCUniversal-owned networks.
U.S. viewers are tuning in to not only the competitions, but they’re watching the ads too: spots during Olympic coverage have received a healthy average view rate of 90.09% (meaning that, on average, people are watching the ads 90% of the way through), with 97.8% of the ad impressions delivered via live or same-day viewing.
Impressions by Type
View Rates
Audience demographics
Of the 6.35 billion TV ad impressions delivered so far, 53.11% of the audience was male and 46.89% female. The largest age group reached? 35-54-year-olds, accounting for 36.30% of the audience. The second largest demo reached was seniors 55+, accounting for 35.95% of the views. And the coveted millennial audience came in third, accounting for 27.74% of the views.
